While most of what we write about on Adventure Cycling’s blog is the “good stuff” -- i.e. trips, places, gear, friends, emotions -- most of what I get to do as executive director is grapple with how Adventure Cycling is performing -- i.e. financially and organizationally. Well, last week, we issued our latest report card on how things are going, and (sigh of relief) it’s good! In fact, given the state of the economy, it’s really good. Despite the national downturn, we saw increased revenues in tours, membership, sales, and development.
Tours, in particular, were impressive, with 9% more participants and 23% more revenue. This coming year, too, we’re seeing major enthusiasm for our tours, with four times as many sign-ups right now as we had at this time last year.
You can read more in the news release, but I bring this up for two reasons. Most important, Adventure Cycling succeeded because of you, our members and supporters. I cannot believe how generous people were this past year in making donations, buying maps, and renewing memberships. We wouldn’t be here without you, so thank you very, very much.
The other reason is that, because of your generosity and Adventure Cycling’s steady performance, there is a lot of exciting bike travel stuff headed your way: new Adventure Cyclist magazines; new routes (the epic Sierra Cascades in April and work beginning on a Michigan spur of the Underground Railroad Bicycle Route); new tours; much more work on the U.S. Bicycle Route System and federal transportation policy; and more resources on how to do “bike overnights.”
So as we head towards Thanksgiving, I just want you to know how much we appreciate all your support and passion for bike travel -- and how hard we’ll keep working to stoke that love. Thanks again and here’s to an even better 2010, for all of us!
photo: Jim Sayer (center) with members Susan Yuen and John Ngai in New York City, photo courtesy of Susan Yuen
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Jim Sayer is Adventure Cycling Association's executive director.
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