We’re working on creating a tagline for Adventure Cycling Association. We list the top contenders below (after a short list of tagline guidelines). Leave a comment with your five favorites from these contenders and add 2 or 3 of your own if you’d like!
There are the nine parameters for a great tagline that we have been working from.
• 8 words/less
• Organizational impact and value
• Accessible/memorable
• Specific to Adventure Cycling (general taglines about cycling not as helpful)
• Emotional connection
• Spirit and promise of organization
• Complement and/or clarify organizational name
• Authentic
• Tone that is true to Adventure Cycling
OUR TOP TAGLINE CONTENDERS – Keep in mind that the tagline we choose will usually appear with our name, for example, “Adventure Cycling Association: American’s Bicycle Travel Experts”. It will also need to have long term appeal and use. We don’t want to be looking for a new one next year.
• A world of opportunities
• America’s bicycle travel experts
• Bicycle travel takes you farther
• Coast to coast, we bike the most
• Discover America. Discover yourself.
• Dream. Explore. Bicycle.
• Enriching lives, connecting communities through bicycle travel
• Experience the wheel life
• Inspiring people to travel by bike
• Making your bike travel dreams come true.
• Transforming lives. Connecting communities.
• Travel better by bicycle
• There is a world inside your bike
• Wheel get you there
• Better Bicycle Travel
So, leave your comments below. Pick your top 5 from the list above and feel free to give us a couple of new ideas of your own. We want to hear your opinion and your creative ideas! Thanks in advance.
The Membership Highlights feature, written by Amy Corbin, Membership and Marketing Coordinator, will appear weekly and spotlight the various benefits of membership, what we have accomplished thanks to member support and even interviews with some of our most passionate and dedicated members, both individual and organizational. Check back each Friday for a new post!
Friday, May 8, 2009
Subscribe to:
Post Comments (Atom)
Posts
0 comments:
Post a Comment
We appreciate your comments! We encourage lively discussion and dissent. Constructive criticism is welcome. However, if your comment flames the author or topic, or is considered spam, it will be deleted.